I first heard the term “fast fashion” two years ago.
I took in the scene immediately: the quickly changing trends, the insatiable consumerism, the disregard for waste, the rock-bottom prices and consequent rock-bottom wages.
The phrase itself validated my lifelong sense of being a step behind the fashion curve. By the time I pondered a new trend long enough to decide whether I liked it, then decided whether it was worth a purchase, and THEN got around to actually shopping – the trend was stale, more often than not.
The phrase also convicted. How often have I bought an item, only to barely use it or find I didn’t like it as much when I got home?
I knew in a vague sense about the connection between fast fashion, sweatshops, and garment workers’ rights. I could name a brand or two that claimed to be ethically made.
But I was horrified to learn what I hadn’t known.